If you want your trade show exhibit program to be successful in the months and years ahead, here’s a look at some of those other trends.
In the interim, trade shows continue to change in other ways too.
There are lots of ways to solve the problem the exact methods chosen will likely vary with the city and the show, at least for the near future. Some locations and some airlines have discussed requiring a COVID test before traveling - these could also be used at show entrances, perhaps along with temperature sensors like some European buildings have adopted. Other options include asking attendees to schedule their appearance or could be provided with tickets for specific days - again, helping to limit the crowds and ultimately control social distancing. The World Health Organization recently issued some guidelines for mass gatherings that should certainly be reviewed as events plan to resume their trade shows. Ways to control social distancing at shows needs to be explored - this might mean controlling traffic flow lanes, and possibly extending the length of a show an extra day or two, in trade for limiting daily attendance. It will also include provisions for cleaning all the frequently touched surfaces, as well as increased ventilation filtering capacity and possibly wearing masks. These will certainly include lots of sanitizer dispensers and hand washing, plenty of signs reminding people of the necessary precautions. There is no doubt that convention centers and show management will need to embrace safety measures. And as we all know, trade shows provide a huge opportunity to see lots of customers face to face and do lots of product demos and business meetings in a short period of time. Still, if the pandemic is truly under control, businesses will be under huge pressure to start trying to recoup the revenues lost from the lengthy shutdown. This timing will, of course, be adjusted depending on infections. Trade show industry sources are forecasting a gradual restart to trade shows in the 4th quarter 2020, and close to normal activity in 1Q 2021, barring any large recurrence of COVID. Indeed, as of this writing, OSHA has already published recommended safe practices for businesses that are reopening. Most likely is a gradual recovery, as the most cautious of us, or the most at risk, wait for a bit to watch for a resurgence in infections.However, it seems recovery is finally in view at the end of the tunnel. Retail Displays & Corporate Environments.Xclaim Fabric Table Top Pop Up Displays.
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